How to utilize a newsletter to engage your customer base

Your greatest source of business will always be the people that already know, like, and trust you. Your database, or Sphere of Influence, contains potential customers and referrals to new customers. We have found that there are many ways to engage your database and a newsletter can be a very effective item in that strategy. A newsletter that is well branded, connected to the community, and informational gives you a great chance to keep the attention of your database and network within your community. Let's walk through an effective newsletter and the metrics behind it.