90 Listings in 90 Days - Week 9 LearningsApr 26, 2023
Week 9 of the 90 listings in 90 days challenge is complete. The Mateja Group has taken 34 listings so far with many sellers being nurtured and many more appointments set for next week. Sellers are still taking some extra time to consider their options and more importantly, where they will go next. We are finding that the cycle for sellers is a little longer right now as they grapple with tight inventory and higher interest rates, just like any other buyer. Our ability to find more listings will be the key to unlocking other listings once sellers have the confidence that they will be able to find their next home. We have shared some of the key learnings from this week below.
#1 - Don't be at the mercy of the MLS. If you are setting your buyer clients up on searches and waiting for them to find something they like, then you are giving up control of the process. Use your buyer needs to prospect for listings and be a professional matchmaker. Best case you find the house for them and worst case you find a listing. In both cases, you and the market win.
#2 - Diversify your client base so that the concerns and motivations are not all the same. Your typical residential buyers and sellers share a common set of concerns and motivations that may hold them back. This isn't true with investors or commercial clients who are buying or selling for very different reasons with a different set of concerns and motivations. If you can diversify your client base so that you aren't held back by the same restrictions, then it will give you more opportunity to consistently close deals.
#3 - You should be networking with not just clients and referral sources, but with the other agents and vendors in your market. Make sure you have the best vendors working with you so the process is smooth and fewer problems come up. Build relationships with other agents in your marketplace so that they want to work with you and will give offers you write additional consideration because they know you will be easy to work with. The team you surround yourself with and the reputation you build will determine how well you can service clients and whether or not your fellow agents want to work with you.
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