90 Listings in 90 Days - Week 10 Learnings

Week 10 of the 90 listings in 90 days challenge is complete. The Mateja Group has taken 38 listings so far with several agreements out for signature and more appointments set for this weekend and next week. The pipeline continues to fill with home value inquiries, responses to direct mail, and calls back from messages we have left. The spring market has started and all of the activities are leading to more conversations. The follow-up activities are key as it is taking more conversations to get to a point of making a decision. We have shared some of the key learnings from this week below.

#1 - We have to be strategic and thoughtful about how we price property in this market. When rates were really low and inventory was tight, pricing didn't matter because everything was going over asking. We are now having to think about how to price and be mindful of any competition in the marketplace to make sure our listings are getting the most exposure and traffic.

#2 - If sellers want to price higher than you recommend and test the market, take the listing but agree to what happens if there isn't activity. Sometimes a property may seller for more than what we expect, but have a plan with the seller of how to adjust the price if the activity isn't there. If you can, get an agreement to reduce the price in writing upfront so the next steps are clear.

#3 - Even in this market, price isn't always the deciding factor for a seller to accept an offer. Sellers are also dealing with tight inventory for their next home and want certainty that if they find a home and put it under contract, their current home will sell. The likelihood of the offer closing is more important than ever. Make sure your offers are solid, your buyers are committed, and you have the reputation of someone who gets things closed.